30/11/2018
“Advertising images are structured around and work through mobilising and triggering the spectators desires and fantasies…”
TTG3
P. 176
Art is necessarily unstructured, working as it does in the space opened in conscious subjectivity by love.
Advertising is making out of desire.
Propaganda is making out of the Will to Power.
Art is making (out of) love.
Having learned the mathematics and the geometry and the optics and the colour values and the print ink percentages and the meters and tonal vocabularies available, keeping them always in mind and learning as they change then we can try to seduce, like creepy ugly perverts or we can try to love like awkward and ordinary hysterics. We can make things in love and out of love.
In and out of love.